Colours of her

Friday, March 5, 2010

Presenting Stories of Change

There are so many different ways to present stories of change or stories of those voiceless and marginalized sections of society. More innovatively it is done more outreach it gets and more impactful it becomes. Digital story writing is one very innovative and efficient way to bring these stories to the audience and present to the people where it matters and would prove impactful.

Humans in general are more responsive towards they see, visual tools are very effective in getting the message across, that's why TV, videos and movies remain to be a very popular genre.

While working as a development professional it becomes very difficult to use visual medias when one is constantly trying to get its message across and at the same time limit itself in certain budget. Financial constraints are often a hindrance.

Digital story telling is a tool which is not only cost efficient but also highly impactful. In countries like Pakistan where majority of population is illiterate a written word never fulfills the purpose, while the visual medium not only gets the message across but act as a tool to internalize what is seen and conveyed.

I see various uses of this tool to bring about social change in countries like Pakistan. Small organizations like CBOs can use this tool to have an entry in the communities and to generate useful discussions on the basis of digital stories, youth is another target audience which needs to be tapped and visual medium as cheap and as effective as digital story telling would have enormous effect.

1 comment:

  1. You make a valid point, though I think although the medium is attractive, internet in particular is a luxury and doesn't reach across as many people as we is necessary.

    Budget constraints are always there, but here is where being innovative lies the opportunity, and the fact that most graphic designers don't really charge as much as compared to their western peers.